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Amalie embodies a pioneering office culture for the next generation. Located in the heart of Munich's historic Maxvorstadt district, the site benefits from the area's lively, culturally rich neighbourhood and urban lifestyle. The revitalised building at the intersection of Amalienstraße and Theresienstraße makes a strong impression and sets a benchmark for modern, sustainable working.
The design reflects the diversity and lively atmosphere of the location: iridescent hologram paper symbolises the fluid transition between art, culture, knowledge, and leisure, and large typography adds rhythm and vitality. This makes the communicative power of the neighbourhood tangible, and Amalie becomes an inspiring place for exchange, collaboration, and a progressive working culture.
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