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Elze is a refurbished loft office complex in Munich's up-and-coming west end that combines smart working culture with urban character. Spacious rooms, open areas and a clear architectural style give elze a new identity – open, contemporary and with a confident presence. This positions it as a place for modern working with a new look.
The naming and text concept around what, where, who, why elze form the basis for a distinctive brand world. Branding, logo and brochure translate the loft character into a clear, self-assured visual language. Striking signage increases visibility in the neighbourhood and underlines the new architectural expression – bold, minimalist and consistent with elze's identity.
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