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The Kohlenhof in Nuremberg is being transformed into a ensemble that impressively combines history and the future. The site of the former freight station is being developed into an urban location where industrial history, digitalisation, and an innovative spirit converge. The Kohlenhof is set to become the heart of a vibrant district, brimming with energy and optimism.
The communication concept, encapsulated by the slogan 'Full of energy', translates this attitude into a concise brand identity. Branding, brochures, and websites combine historical references with a modern, digitally influenced aesthetic. The powerful colour scheme and striking imagery give the ensemble a distinctive identity. The Kohlenhof is becoming a new centre for work, innovation, and urban culture — a place that symbolises Nuremberg's transformation.
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Kohlenhof Nuremberg
