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At around 100 metres high, OneEast dominates the eastern Munich skyline and makes an architectural statement as the gateway to the city. The striking structure of the façade gives the ensemble of tower, connecting building, and low-rise building a unique, almost crystalline appearance. This concept is carried on inside with generous transparency, high-end materials, and a clear design language.
The communication concept translates this architectural quality into an extraordinary format. An individual book design combines informative and emotional elements to create a harmonious overall experience. Subtle embossing, varying paper textures, and specially developed illustrations lend depth and character to the presentation, impressively highlighting OneEast's unique status as a landmark in the east of Munich.
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