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Built in 1969, the Prime Tower is one of Frankfurt's most iconic skyscrapers. When it was first built, it symbolised change and progress. With its clear geometric architecture and distinctive metal façade, the building embodies the elegance and rationality of the late 1960s. Today, it is a repositioned location that combines the qualities of the existing building with a contemporary vision, bringing together history and the future in terms of both architecture and content.
The branding draws on the era of its creation, translating it into a modern, concise design language. Graphic elements and illustrative accents showcase the building's transformation, giving it a distinctive visual identity. This creates a coherent overall image across all channels, from brochures and websites to onsite media, redefining the Prime Tower as a striking landmark and forward-looking business location.
Services
Marketing Lounge
The marketing lounge draws inspiration from the design language of the 1960s, translating it into a contemporary room concept. Graphics from the brochure are used to create wall elements that define the space, and golden accents and clean lines come together to create an atmosphere that is both timeless and innovative — an elegant design that connects the past with the present.
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