Info
The Skyline is a quarter that embodies visionary working environments. Designed by Helmut Jahn, this ensemble of five buildings combines efficiency, aesthetics and functionality, making an iconic architectural statement. The Skyline Tower is the highest point in the area. It dominates the cityscape and offers spectacular views, giving The Skyline in northern Munich a striking identity.
The branding translates this charisma into a concise visual language. Specially developed typography and the key visual of animated 3D clouds bridge the gap between architecture, technology and atmosphere. This enables The Skyline to be experienced as a holistic brand and architectural concept — a district that harmonises space, people and identity.
Services
Branding
Marketing Lounge
The concept can be experienced in three dimensions in the marketing lounge, where graphic design, 3D-printed icons and Memphis-inspired furniture come together to create a harmonious whole that embodies the positioning.
Brochures, giveaways and specially developed 3D icons continue the design consistently. Striking details, tactile materials and clear typography come together to create a visual experience that highlights the project's high design standards.
Digital Signage
Event
The Christmas market at The Skyline was a popular event for the local community. Posters and flyers reflecting the project's visual language lent the market its identity and atmosphere, bringing the community to life.
Website
The Skyline Munich
