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Haus Claude combines urban living quality with an architecture that conveys character and substance. Located close to the Isar, the ensemble integrates respectfully into the established fabric of Untergiesing while developing a distinctive identity of its own. Clear lines, refined materials and a finely structured façade lend the building a quiet elegance and create living spaces with an authentic character.
The branding translates this attitude into a distinctive brand world with emotional depth. Naming, positioning and the guiding concept “Space for Character” form the foundation of an appearance that places authenticity and quality at its core. The brochure, teaser and advertisements reflect the project’s architectural language, combining clear design with a warm and understated aesthetic. The result is a coherent overall image that makes the identity of Haus Claude tangible — refined, timeless and defined by an authentic presence.
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